Turning campuses into free ads
In 3 years, Bumble became the 2nd most downloaded dating app, worldwide.
In the early days, to win over university campuses with no money, the founder —Wolfe Herd — got creative.
She spotted "No Phones" signs outside lecture halls banning texting and apps like Snapchat. Wolfe Herd recreated the signs—this time adding Bumble to the list.
She also paid students to walk into packed university lectures—10 minutes late, wearing bright yellow Bumble shirts. They’d apologize for being in the wrong room, then walk out, leaving hundreds of students buzzing about Bumble.
