Going after your main keyword

Ranking for your main keyword on Google is tough.

Even more so if you’re a small fish in a big pond.

But ScreenPal, a screen recorder, found a way.

In April, they bought the domain screen-recorder.com. Instead of redirecting it to their main site, screenpal.com, they turned it into a separate, standalone product (alongside a mention of their main product).

This new product was a simpler version of ScreenPal, 100% free, with no installation or account needed.

The simplicity caught on. It spreads through blogs and Reddit threads, racking up 200+ backlinks within weeks.

The best part? People naturally shared just the URL — screen-recorder.com — which included their target keyword.

Today, screen-recorder.com ranks #1 for that main keyword.