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Praise-led marketing
MineOS is a data governance platform.
Dec 11, 2024
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Paul Boudet
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Praise-led marketing
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November 2024
Turning campuses into free ads
In 3 years, Bumble became the 2nd most downloaded dating app, worldwide.
Nov 28, 2024
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Paul Boudet
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Turning campuses into free ads
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Start here
A bad product with killer distribution will be successful.
Nov 20, 2024
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Paul Boudet
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Start here
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1 promo tweet, 1 million views
@tibo_maker is a serial entrepreneur — he built Tweet Hunter, Taplio, Revid & many more.
Nov 14, 2024
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Paul Boudet
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1 promo tweet, 1 million views
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October 2024
Airbnb's least-famous growth hack
In 2009, Airbnb was struggling.
Oct 31, 2024
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Paul Boudet
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Airbnb's least-famous growth hack
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My enemy is my friend
75 million websites use Google Analytics — it’s practically the default for anyone starting a site.
Oct 15, 2024
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Paul Boudet
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My enemy is my friend
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Make something impossible
Not too long ago, AI avatars were just…bad.
Oct 8, 2024
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Paul Boudet
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Make something impossible
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September 2024
60 million cold emails
In 2019, Bill Kerr picked up Predictable Revenue—Silicon Valley's ‘sales bible’.
Sep 24, 2024
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Paul Boudet
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60 million cold emails
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Free lists, free leads
folk is a modern CRM for Sales teams.
Sep 16, 2024
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Paul Boudet
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Free lists, free leads
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Going after your main keyword
Ranking for your main keyword on Google is tough.
Sep 10, 2024
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Paul Boudet
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Going after your main keyword
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When sarcasm turns viral
In 2022, Théo was building a code sandbox for developers.
Sep 3, 2024
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Paul Boudet
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When sarcasm turns viral
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August 2024
Selling it before making it
In 2018, Mike wanted to launch a brand of drinkable water.
Aug 27, 2024
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Paul Boudet
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Selling it before making it
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